7 July 2009

Protest use of Cesar Millan as spokesperson

Please sign a petition protesting the use of Cesar Millan as a spokesperson for Merial, a veterinary healthcare company and leader in this industry.

Link that provides a copy of the letter from the American Veterinary Society of Animal Behavior http://www.petitiononline.com/AVSABCMX/petition.html

Link to sign the Petition http://www.petitiononline.com/AVSABCMX/petition-sign.html

An excerpt of the AVSAB's letter and reason for their petition

"The executive board of the American Veterinary Society of Animal
Behavior is deeply troubled to learn that Merial, a leader in the
veterinary healthcare industry, is using Cesar Millan in a
promotional campaign for Heartgard and Frontline. We are even more
disturbed to find that Merial is cross-promoting Mr. Millan's
behavior video as part of this campaign. Merial's executives may not
be aware of the fact that the American College of Veterinary
Behaviorists (ACVB), the American Veterinary Society of Animal
Behavior (AVSAB) and the Society of Veterinary Behavior Technicians
(SVBT) have uniformly spoken out against the punishment-based
techniques employed by Mr. Millan on his television show "The Dog
Whisperer." "

About the ACSAB
The American Veterinary Society of Animal Behavior promotes and supports veterinarians who treat behavioral problems suffered by their animal patients and serves to educate both veterinarians and the general public on matters regarding animal behavior and welfare. AVSAB derives its humane behavior modification techniques from the field of applied animal behavior where veterinary and behavioral science professionals specialize in applying scientific principles, learned from the study of domestic and wild animal behavior, learning theory, and counseling, to companion animals.

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